SEOBasics.in

SEO stands for “search engine optimization.” The term may sound like optimizing an actual search engine such as Google, however this professional service focuses on tweaking a website to do well – to appear among the top listings on search engine results pages (SERPs).

SERPs are web pages returned by search engines like Google or Yahoo! after a user performs a search. These pages contain links to web sites and documents that the search engine deems relevant to the word or phrase. SEO is strongly related to search engine marketing (SEM), which focuses on delivering advertisements that are relevant to an executed search. These words or phrases are also known as “keywords.”